Cassius Dio (Roman statesman and historian, c. 163-235)
“Whatever you wish your subjects to think and to do, you must say and do yourself. You can better educate them in this way, rather than by terrorizing them through the penalties laid down by the laws.”
- From Cassius Dio’s The Roman History (Book 52, chapter 34), translated by Ian Scott-Kilvert (Penguin Classics, 1987). Dio wrote this quote in the character of Maecenas for a scene where Octavian was hearing advice from his advisors before deciding if Rome should become a democracy or remain dictatorial.